Under the innovative leadership of its executives, Harcourts Prime Properties has profoundly influenced the real estate sector in Southern California. Initially founded as Preferred Group Properties Inc. in 2004, the company adopted cutting-edge technologies and a customer-first philosophy that significantly propelled its growth.
Based in Dana Point, CA, and commonly referred to as The Green Group or Harcourts Prime Properties, it has become a leader in innovative services and client satisfaction. In 2011, a strategic franchise agreement with Harcourts marked a pivotal moment, transforming the company into Harcourts Prime Properties. This expansion across Southern California led to the establishment of prolific offices, including those in Monarch Beach, Newport Beach, Del Mar, Studio City, Canyon Lake, La Jolla, Solano Beach, and Westlake Village, enhancing the company’s reputation across the region.
Founded in 1888 in New Zealand, Harcourts has evolved into a global real estate entity, operating more than 830 offices with over 11,000 agents in 12 countries. Known for offering a wide array of residential, commercial, rural, and property management services, the company is distinguished by its commitment to integrity, professionalism, and excellence. Globally, agents are recognizable by their formal attire, featuring blue and dark blue striped accessories that symbolize their affiliation with Harcourts.
Harcourts Prime Properties is directly aligned with Harcourts Auctions, the leading luxury auction platform globally for residential real estate, overseeing more than 12,000 transactions a year. The headquarters of Harcourts Auctions in the United States is in Newport Beach, led by CEO Ben Brady.
In Southern California, The Green Group excels in real estate sales and rentals, serving a diverse clientele with a comprehensive understanding of local market dynamics. The use of auction as an alternative sales method allows The Green Group to serve a broader area effectively, setting high standards for what clients should expect from their real estate experience.
The Green Group, operating under Harcourts Prime Properties, has garnered numerous accolades that highlight its leadership in the industry and commitment to excellence. This includes being recognized as the most recommended brand in Orange County by the OC Register in 2018 and having the top individual selling agent in the county. Additionally, The Green Group was the first to introduce Harcourts Auctions on a global scale, consistently ranking among the top offices within the network.
The company continues to stand as a testament to the transformative power of passion, innovation, and dedication. With a focus on delivering unparalleled service and employing advanced technologies, the company continually redefines the real estate experience for clients across Southern California and beyond. Through its commitment to excellence and community involvement, The Green Group remains at the forefront of the industry, setting new benchmarks for success and making a lasting impact on the communities it serves.
Harcourts Prime Properties is the #1 ranked franchise in Harcourts North America and consistently ranked in the top 1% internationally. The company offers agents extensive education on improving their business, with coaching, technology, and accountability as core aspects. This dynamic approach has transformed new agents into millionaires within 12-24 months.